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TBWA/Chiat Day's Rob Schwartz on User Created Content

  • Aired: 1/10/2011
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In a remarkable reflection of how the creative process of video production is changing the advertising agency world, Rob Schwartz, the top creative officer at TBWA/Chiat Day in Los Angeles, told me he is going to buy Flip cameras for everyone in the art and creative department at his agency's LA office.The office is one of the most creative and influential in the industry. Clients include Visa which will have a huge presence in the summer Olympics.We caught up with Rob at Advertising 2.0.

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