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Taboola's Cookies Increases Views for The New York Times

  • Aired: 1/17/2011
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Synopsis >

Taboola is not a Middle Eastern grain dish, but an Israeli start-up which provides a solution to surface recommended videos for visitors to, HowCast, 5min, Demand Media the NBA and now on The New York New York Times.The company has placed cookies on some 50 million unique users and has built profiles around individual viewing interests. With this large database, the company can provide publishers with a highly targeted list of recommended videos.

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