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Taco Bell Seems To Target Young Males With Their New Menu

  • Aired: 1/19/2013
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Taco Bell plans to test a 'Power Protein' menu that it's hoping will eventually be hit with its core audience € young men. The chain says it will start testing the menu July 25 at about 40 locations in Dayton, Ohio. The burritos and bowls will have double portions of chicken or steak, and toppings such as corn, guacamole and reduced fat sour cream. They'll be made with existing ingredients, including those used for its Cantina Bell line

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