To me the most important implication of this whole online video revolution is that video clips can be effectively indexed and searched. This is one of the most exciting aspects of Beet.TV. Many visitors first find Beet.TV clips through search from Technorati, Google, Yahoo! and other search and indexing sites. Most new visitors come to view a specific post that is relevant to his or her search. I guess you could say that video consumption is non-linear.