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The Residual Value of Branded Web Video, Digitas' John McCarus Explains

  • Aired: 1/18/2012
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As the advertising industry sizes-up the value of branded Web video, the nascent medium provides 'residual value' something not found in television advertising, explains John McCarus, SVP of Brand Content at Digitas in this inteview with Beet.TV Unlike television where ad buys which stop and start, branded videos created for the Web live-on, providing continuing value to a brand, he explains.

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