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The Use of YouTube in Political Campaigning

  • Aired: 1/8/2011
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Whether or not the McCain campaign's 'Is He Ready to Lead' video will help or hurt his campaign is hard to say, but it is surely a hit. Uploaded yesterday, the video has garnered about 1.1 million views as of 10 p.m. Eastern time on 7/31. Earlier today I asked Joan Walsh, media pundit and editor-in-chief of Salon.com about the ad. She told me:'I think its basic premise is sleazy and unfair. Still, the pop culture references are definitely getting the added attention.

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