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VH1 Doubles Down on GIF's for Big Divas Show

  • Aired: 1/15/2012
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Synopsis >

This Sunday's big, VH1 Divas show from the Shrine Auditorium in Hollywood has many of the digital elements of other live entertainment shows with vieo streaming from the red carpet and backstage, but in something of new wrinkle, the cable net is producing a large numer of animated GIF's of celebs. We spoke with Dan Sacher, VH1 SVP for digital, about the emerging use of GIF's on the site and on social networks.

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