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VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds

  • Aired: 1/14/2012
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Video-on-demand advertising can drive higher levels of engagement for consumers, says Keith Kryszczun, senior VP of ad sales for advanced advertising technology firm BlackArrow during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. BlackArrow analyzed the effectiveness of VOD ads in a detailed study this past fall revealing that VOD users are comfortable with ads, can handle longer ad loads.

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