AOL Television

Vibrant Media Introduces Full-Screen, User-Controlled Video Ads

  • Aired: 1/4/2012
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Synopsis >

Vibrant Media, the company known for inserting ads into text advertising in the form of hyplinks which link to a rollover message, has introduced a video ad unit which expands full-screen when visitors choose. For publishers seeking a new revenue opportunities and for advertisers dealing with a lack of inventory, the new Vibrant 'Lightbox' will be solution, says CEO Cella Irvine.

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