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Web Original Video Finding Traction With Marketers, Digitas' Paul Kontonis

  • Aired: 1/5/2012
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Synopsis >

Original, made-for-the-Web video is gaining traction with brand advertisers, says Paul Kontonis, VP, Group Director, Brand Content, the Third Act, Digitas, in this inteview with Beet.TV. He explains progress in the emerging medium as well as challenges to advertisers who seek to embrace it. Kontonis and his team at Digitas, have established a marketplace for brands and content creators to meet at an annual event called the NewFront.

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