AOL Television

What an American Express Marketing Job Teaches an MBA

  • Aired: 1/27/2011
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Synopsis >

In Chapter 7 of 18 in his 2011 Capture Your Flag interview, Internet entrepreneur Anatole Faykin answers 'As an MBA, What Did You Learn About Product Marketing Working at American Express?' Working in the American Express, or AmEx, travel division, he learns how large organizations can leverage economies of scale to make big bets on projects or campaigns. Through this process, he learns lessons on brand loyalty and brand management. Faykin founded of Tuanpin, a Shanghai-based daily deals site.

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