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Why Marketers Should Study Behavioral Economics

  • Aired: 1/23/2010
    • Length:
    • Plays: ???
Synopsis >

In Chapter 5 of 12, Ken Rona discusses his early career transition touring with large bands to getting a PhD from a Top 10 business school, Duke University. Rona studies voting behavior in political science courses at Stony Brook University and Rona start

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