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YuMe-Samsung Deal to Deliver Targeted Ads on Smart TV's

  • Aired: 1/18/2012
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The YuMe-Samsung deal to deliver video ads on Samsung's smart TVs will help ads on TV become more targeted, said Scott McLernon, YuMe's Chief Revenue Officer, during an interview with Beet.TV at CES last week. Ads served on connected devices can drastically improve the results of TV ads, since they're more focused and targeted, McLernon said.

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