Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network extravaganza that will send viewers straight down the rabbit hole with Alice in Wonderland. The stunt provides 60-second first-looks customized for each network, all of which will air between Jan. 31 and Feb. 6, 2010. Featuring exclusive, never-before-seen footage from visionary director Tim Burton s 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7, 2010. Entitled Tick-Tock, this action-packed spot features intense imagery and a few surprises from Burton s Wonderland.
FIRST LOOK SCHEDULE
Desperate Housewives, Jan. 31, 9/8c
The Bachelor, Feb. 1, 8/7c
2010 NFL Pro Bowl, Jan. 31, 7:20ET
NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET
Greek, Feb. 1, 10/9c
The Parent Trap, Feb. 6, 8/7c