Beer

With her client's beer sales falling flat, ad agency executive B.D. Tucker (Loretta Swit) is desperately trying to come up with new marketing ideas and senses an opportunity when three losers receive unwarranted credit for preventing a bar from being robbed. The agency quickly hires the overnight heroes for its new campaign -- which turns out to be as successful as it is tasteless. Dick Shawn's send-up of talk-show host Phil Donahue is a must-see.