Tabitha wants to know what happened after Prince Charming married the Sleeping Beauty and brings the Prince to life. Samantha is entertaining Larry and Louise Tate, Darrin's eager cousin, Helen, and her reluctant boyfriend, Ralph, at dinner. Tabitha can't send the Prince back. Endora alerts Samantha, who twitches him into modern clothes and presents him as her cousin, Charlie, an actor. A figment of witchcraft, the Prince charms Helen and Louise. Piqued when Helen has eyes only for the Prince, Ralph leaves. The next day Larry arrives to hire the Prince for TV cosmetic commercials, because he's irresistible to women. He sets up an audition, knowing the client's wife will be there. Endora reveals the Prince can't be photographed because he has no substance. Samantha rushes to the studio to stop the audition. When the Prince projects no image, the camera crew thinks it's a technical difficulty and postpones the audition. Back at the house, Samantha tries to send the Prince back before Darrin comes home. Because he wants to stay, the spell works. Then Samantha, getting the Prince away from Helen, shows him the Sleeping Beauty she conjured up. The Prince falls in love with her and returns to the book to live happily ever after. Samantha then finds Ralph has come to propose to Helen.