Bloomberg Enterprise

Lyfe Kitchen

  • Aired: 11/27/2012
    • Length: 10:05:46
    • Plays: ???
Synopsis >

Created by investment banker turned health advocate Steve Sidwell with the help of McDonald's former global president Mike Roberts and Oprah's personal chef Art Smith, Lyfe Kitchen sells heat and serve healthy meal kits in grocery stores across the country and is in the process of launching a chain of fast casual restaurants in several major US cities with a marketing campaign that includes endorsements from actress Jennifer Garner and NFL player Troy Polamalu.

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