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Campaign Spot: Campaign Spot: Ike For President (1952)

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Campaign Spot

Campaign Spot

Campaign Spot: Ike For President (1952)

Madison Avenue ad exec Rossier Reeves, who had created M&M's Melts in your mouth, not in your hands campaign, convinced Eisenhower that short spots placed before or after popular tv shows, such as I Love Lucy, would reach more viewers.
Free  |  History
Length: 01:03  Posted: 11/24/2008
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