A tobacco tycoon offers a $25-million prize to any town that can entirely give up smoking. It's a publicity stunt to get the tobacco company a billion dollars worth of publicity. A small-town parson (Dick Van Dyke) wants to put his town--and himself--on the map by winning this challenge. Led by Van Dyke and their own (major) greed, the town accepts and all hell breaks loose: a local doctor is driven nearly frantic...a banker must threaten loan recalls to convince a few holdouts...the mayor's wife eats furiously (and starts growing larger in front of our eyes)...an old, very patriotic woman in a nicotine-withdrawal frenzy starts shooting local Commie street rats with a pistol...a town cad makes extra hell for everyone... Created by Norman Lear (All in the Family).