WSJ Live

BMW Enters Discount Luxury Market

  • Aired: 1/15/2013
    • Length: 01:58
    • Plays: ???
Synopsis >

BMW introduced the 320I at the Detroit Auto Show to offer a discount luxury option under the BMW brand. Mercedes and Audi are also offering lower-cost alternatives that they hope will build brand loyalty with younger car buyers.

TV GUIDE Users' Most Popular