Supermarket Superstar' gives undiscovered food entrepreneurs their chance to
shine among the big brands in the highly
competitive food industry. Almost anyone can
cook a great meal, but this is the first food
competition show that provides a platform for individuals that can change the way millions
of Americans shop and eat. Each one-hour episode of 'Supermarket Superstar' follows three home chefs as they pitch their product concepts to titans of the food world for the opportunity to have their creation launched nationally in a major grocery chain. Chef, vintner, TV host and specialty foods pioneer Michael Chiarello cookie mogul Debbi Fields of Mrs. Fields Cookies and branding expert and food product visionary Chris Cornyn serve as the series mentors to share their expertise with the contestants as they prepare their products for mass production. With the help of Chef Chiarello and research and development chef Andrew Hunter, the hopefuls must refine and perfect their recipes to impress targeted focus groups of real-life consumers to make it to the checkout line.
The surviving contestants must then create professional packaging to present their product to Tom Dahlen, the supermarket buyer for The Great Atlantic & Pacific Tea Company (A&P), who will determine the winner of each episode. The last cook standing will be rewarded $10,000 in prize money and $100,000 worth of product development from DINE Marketing and Mattson (the largest independent food and beverage innovation company in the country) to create professional samples of their products. For the 'Supermarket Superstar' finale, three winners from the season will be invited back to compete for the grand prize by presenting their product to A&P CEO Sam Martin, with the hope their dream will be realized when their product is launched in A&P supermarkets and their affiliated chains nationwide.
Produced by The Weinstein Company ('Project Runway') a