FORA.tv Culture

Coty, Inc: the Death of the Four Ps of Marketing

  • Aired: 5/8/2014
    • Length: 01:45
    • Plays: ???
Synopsis >

Coty Inc. CEO Michele Scannavini argues that the old marketing mix (product, price, promotion, and place) is being replaced by the 4 C's: content, convenience, community, and curation.

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