NBC kicks off a new reality competition series 'Fashion Star,' that will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson, along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win the multi-million dollar prize of launching their collections in three of America's largest retailers: Macy's, H&M and Saks Fifth Avenue. Each week, the show will begin with an exhilarating fashion show unlike anything seen before, featuring musical performances, dancers and models in front of a studio audience. Every fashion show will be built around a weekly challenge that is designed to further develop and expand the designers' brands. The series will feature clothes designed for America to buy and has enlisted three of the world's top retailers to help in the decision making process. Caprice Willard (Macy's), Terron E. Schaefer (Saks Fifth Avenue) and Nicole Christie (H&M) will serve as the judges who make on-the-spot decisions as they vie for the right to purchase and exclusively carry the work of the up-and-coming designers each week. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores immediately. With just a single trip down the runway, 'Fashion Star' will change the lives and fortunes of these aspiring designers forever.