Trailer for Furever.
Over the last 50 years, pets have moved from the backyard to the bedroom. Increasingly, owners don t see an animal at all; they see a family member, a best friend, a fur baby. Life is short, a pet s life even shorter. The unconditional love they give makes losing them especially painful, and for some, the emptiness is overwhelming. Furever explores how people deal with the stigma of grieving a beloved pet, the creative and quirky ways furry friends are being memorialized and the rapidly growing industry that caters to heartbroken owners. From memory glass to DNA diamonds, freeze-drying to cloning, tattoos infused with ashes to ammunition fuelled by cremated remains, no socially prescribed expressions of mourning exist to curb the ways we pay tribute to man s best friend. The human-animal bond gives so many people a reason to love, and that s worth preserving in life and after death.