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No matter what, no matter when, no matter who, any man has a chance to sweep any woman off her feet. He just needs the right broom. -- Alex Hitch Hitchens In Columbia Pictures sophisticated romantic comedy Hitch, Alex Hitch Hitchens (Will Smith) is a legendary -- and deliberately anonymous -- New York City date doctor who, for a fee, has helped countless men woo the women of their dreams. While coaching Albert (Kevin James), a meek accountant who is smitten with a glamorous celebrity, Allegra Cole (Amber Valletta), Hitch finally meets his match in the person of the gorgeous, whip-smart Sara Melas (Eva Mendes), a gossip columnist who follows Allegra s every move. The ultimate professional bachelor, Hitch suddenly finds himself falling deliriously in love with Sara, a reporter whose biggest scoop could very well be the unmasking of Manhattan s most famous date doctor.