The teams are surprised by a morning call telling two people from each team to pack a bag and get in a cab. It’s only when they drive off they learn their destination: Paris, France. Their mission: to find a model in Paris that Diddy discovered in a magazine and with limited time, information, and language skills, find their model and convince her to return to New York. Back at Bad Boy, the other team members have designed and produced a test campaign, complete with locations, wardrobe and tagline, for Sean John eyewear. Both teams’ print ads are judged by the head of Sean John marketing – so this mission not only tests each team’s resourcefulness in finding the model, but also tests their creative ability to capture the spirit of the Sean John brand.
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