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Contrary to popular belief, Clara Bow was already Paramount's biggest box-office draw when she starred in this delightful rags-to-riches comedy. But It, from the fertile mind of bizarre best-selling author Elinor Glyn, remains perhaps the quintessential Bow picture. Not that the story of a poor shopgirl falling for her rich employer was anything new (by 1927, Bow could play that role in her sleep), but It came complete with one of the best publicity campaigns in Hollywood history. Glyn herself publicly pointed to Bow as the personification of It, that quality possessed by some which draws all others with its magnetic force. Paramount made sure that Glyn's lofty description of the word sunk in and even convinced the author to explain It in the film to leading man Antonio Moreno (who, according to Glyn, simply oozed It as well). The lightweight comedy behind all this hoopla centered on little Betty Lou Spence, a vivacious salesgirl invited to dinner at the Ritz by foppish wastrel and self-described old fruit Mo

Posted: 3/17/2008 Price: Free Video Type: Clip