Faced with a career that is stalling out, unemployed actress and model Gladys Glover (Judy Holliday) puts all her money into renting a prominent Manhattan billboard that quickly brings her some much-needed exposure. Wanting the space for his new ad campaign, soap company executive Evan Adams III (Peter Lawford) proposes a trade, giving Gladys more billboard locations for her publicity campaign. Much to the dismay of her boyfriend, documentary filmmaker Pete Sheppard (Jack Lemmon), Gladys' popularity soars under the now-smitten Adams, who helps land the talk show appearances and commercials that make her name a household item. But after Pete bolts in disgust, in the end, Gladys realizes that he is the man she really wants to marry.
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