This new campaign explores the J. Hampstead Man through the eyes of Priyanka Chopra (new brand ambassador). He is independent, stylish and an inspiration for people around him, a man who can easily make his presence felt and enjoy attention from the opposite sex. In this commercial, Priyanka gets inspired by the J. Hampstead man, to create fashion. The advertisement was shot against the backdrop of some of the most poetic sites of Paris. This is only the second Indian commercial to be filmed in Paris. It has been creatively handled by Percept/H and directed by Rajneesh Ghai. In the commercial which is a modern-day Cinderella story, Priyanka plays the role of a designer. The man, who she imagines to be her muse, actually materializes to rescue her from the paparazzi of Paris. However, her hero does not enter riding on a white charger, but on a mean-looking monster bike. The male lead is played by the famous Canadian model, Mitch Macdonald.
Free |
The Insider
Posted: 11/13/2009
