In order to outdo his fellow billionaires, Jimmy has decided to circle the globe alone in a hot air balloon. And despite the concerns of his staff over the danger, he calls a press conference before leaving with Joe for a secret rendezvous with his balloon. Meanwhile, when Bill gives up smoking for chewing tobacco, Dave struggles to keep him from using his coffee cup for a spittoon. Worried about their boss, Lisa, Matthew, Dave and Beth all watch attentively as a TV newscaster tracks Jimmy's progress. However, Dave realizes that something altogether different is going on when he spots Jimmy sneaking a cup of coffee from the station's break room. Chasing him to the basement, he discovers a TV studio in where Jimmy and Joe have masterminded an elaborate hoax. And while Dave won't go along with the ruse, he agrees to give Jimmy twelve hours to bring it to an honorable end. As Beth and Matthew continue to worry, Lisa also begins to suspect something's not right with the flight. And that's when Dave reveals Jimmy's secret and secures her promise not to tell. As news of a crash leaves Beth worried, Dave and Lisa watch from the makeshift studio as Jimmy claims it has brought his gallant attempt to an abrupt end. However, with some help from Joe, he manages to get in a plug for his own business first. Finally, as Jimmy promises Lisa a major news story in exchange for her silence, Bill gives up chewing tobacco, but not the nicotine.