When Max announces that he's quitting, Dave is more than happy to let him go. But when Beth claims that it's only because she hasn't given in to Max's request for a date, Jimmy asks Dave to talk him out of leaving. And when confronted about his choice, Max admits it's all a ploy to get Beth in bed. Meanwhile, Joe and Matthew disagree over Lisa's changing her name now that she's married. In order to keep Beth from learning the truth, Max asks Dave for help. To allow Max to save face, Jimmy orders Dave to let the staff see him begging him to stay. But even though Dave complies, Max still bolts. Meanwhile, as Joe insists that Lisa's name has value for her career, Matthew tries coming up with one that's more exciting. With Max gone, Beth is convinced that he wasn't faking it after all. Playing along, Dave doesn't admit to groveling as a way of getting Max to stay. After tracking him down in the men's bathroom, Dave suggests that Max's ploy may be working after all. But when Beth agrees to kiss him, she decides that Max is just too disgusting after all. Finally, the squabble between Lisa, Joe and Matthew reveals that Jimmy owns the rights to all their names.