What would you do to make your neighborhood stronger? When PNC Bank and Deutsch wanted to launch their Neighborhood Wishlist, they asked Superfad to create a vision of a better world, one charming character at a time. With delightful art direction and a distinctive look, the spot features a host of adorable personalties from the bluebird of happiness to the local ice cream man. These unique characters inhabit a community that tells the Neighborhood Wishlist story, from a dance party to ping pong to a community garden, conveying information about the initiative with artful simplicity. These characters roam beyond television too, appearing online, on Facebook and in print.