It's down to the final two applicants, and for the deciding test, they must report to the top floor of Bad Boy to work for the man himself. He puts them through their paces, testing their dedication, work ethic and their sense of humor.
The final three applicants find themselves overwhelmed as they attempt to pull off this larger-than-life fashion event. Just when it seems the pressure can't get any greater, some four-legged fashionistas arrive to make their job even tougher.
It's their hardest challenge yet: the applicants must plan and execute a fashion preview of Sean John's holiday line for an audience of buyers. They are given a venue, budget, access to models, a room full of mannequins and the clothing for the event.
The four remaining applicants get a taste of life in Diddy’s inner circle when they must arrange a dinner party for Diddy’s mother, sons, and close personal friends, including his recording artists Dawn and Kaleena of Dirty Money.
Diddy sends the applicants to an honesty retreat at a lush Japanese garden, where they meet Dr. Greg, who’s devised some very intimate exercises to lessen tensions among the applicants.
It's time for the applicants to enter the heart of Bad Boy: Diddy’s recording studio, Daddy’s House.
The teams are told they must assist Mr. Combs in doing a series of press interviews.
Both teams must collect donations for the inner city kids of the Fresh Air Fund using a rather interesting mode of self-propelled transportation.
Sean John clothing has changed its logo and the Uptown and Downtown teams must each design a new print campaign to celebrate the brand's reinvention.
Eleven applicants from across the country arrive in Manhattan for their first assignment: to help Diddy promote his new album.
It's down to the last remaining candidates and the pressure heats up as the few remaining assistants must face their final test – a final interview for Mr. Combs himself. They are trained by world renown head hunter, Marcus Buckingham, who lets them know that there is no room for mistakes. As they prepare, Diddy is gearing up for an overseas trip and has no time or patience for anything less than excellence. Ultimately, the assistants who pass the interview must pack him up – no easy task when there are no fewer than 50 bags to be packed, photographed and catalogued, and meet him on the tarmac to ready his private jet. Diddy meets the team on the runway – and only one lucky assistant will board the jet to join him as his assistant.
Diddy is throwing a Manhattan showcase for his new, hot artist Janelle Monae. The stakes are real – because selling a Bad Boy artist to the public, press, and industry VIPs is at the core of Diddy’s business. There are no more teams at this point – so the remaining contestants must work together to pull off this event – arranging the talent, scouting the venue, working the door…everything. Diddy himself will be introducing the artist to the industry-heavy crowd so there’s no room for error. He decides to test their personal drive personally – making them wake him up in his hotel suite, jog in the Park with him while taking down assignments – even groom his dog, Honey, while arranging the showcase. The assistants move up to his office for the first time to work out the final details of the showcase. Some find the pressure cooker a little too hot – and have words with the boss himself. Not a good idea!
Being able to make something out of nothing is a key talent for any Diddy assistant. You better show some hustle. Diddy divides the group into three competing pairs. The mission is simple. Each pair gets $500 and has to turn it into as much money as they can in an eight hour period. The groups try everything from sidewalk massages, to buying and selling wholesale items to sell, to street performing. There’s nothing this group won’t do to stay in the game. The results range from comic to downright tragic.
Nobody throws a party like Diddy. Every detail from the guest list to the DJ to the décor is planned to the last detail. In this episode, the teams are assigned side-by-side night clubs on Manhattan’s West Side. In the loft, tensions mount, and even come to blows, as the candidates struggle to transform these clubs into a unique party experience – with an original theme, a VIP guest list, signature cocktails, etc. Diddy arranges for the teams to meet with New York’s hottest party promoters to help them make these nights worthy of their special VIP guest and judge… Diddy, himself. And when Diddy rolls up in his SUV – the party really gets going.
For Diddy, it’s all about the bottom line – and this mission puts our assistants on the front lines – selling Diddy’s personal fragrance, Unforgiveable, in Manhattan’s premium cosmetic stores - Sephora. Each team must create an in-store campaign and design a T-shirt for a gift-with-purchase giveaway. This mission tests the assistants’ ability to sell hard while maintaining the Sean John image. Convincing New Yorkers to drop hard cash on the spot is tougher than it sounds. The assistants flirt, fight, and some are driven to tears of frustration as they race to sell the most Unforgivable.
It’s an historic day for Sean Diddy Combs because he’s getting his star on the Hollywood Walk of Fame. So, the entire group jets off to Los Angeles. This mission tests the assistants’ ability to handle Diddy’s real public and private life. Their assignment: to take care of the most important people in his life – his mother, and Kim Porter, the mother of his children, for this momentous event. Prepping his family for interviews, the red carpet and the huge celebration proves to be no easy task for our teams – as they struggle with the requests, the entourages, the kids, the wardrobe, and of course – the urgent requests from Mr. Combs to make sure the event goes off Diddy-style – without a hitch. The pressure proves too strong for some, and the elimination proceedings erupt in a series of accusations, tears and drama.