America's most successful business people as they spend a week in the country's poorest areas and ultimately gift deserving members of the community with hundreds of thousands of dollars of their own money. Each episode follows one of America's most successful business people for one week as they leave behind their lavish lifestyles, sprawling mansions and luxury jets, conceal their true identities, and go to live and volunteer in some of the most impoverished and dangerous neighborhoods in the country.