In the season finale, Janice is very stressed over continuing to be in the red and decides that drastic cuts are in order.
Everyone at the agency is concerned over the lack of "high-end" models and so Janice has Kodi set up another open casting call. Meanwhile, Janice sends Stina, Brittany, Petra, Crystal and Trisha to be photographed by Mathu Anderson.
Janice and Peter meet with Kevin Black of Interscope Records, who is looking to book some models for a CD release party for R&B artist Avant.
Some of Janice's models are cast in a "very funny bowling movie" called 7-10 Split. Ten models are selected to appear in a fashion show segment featuring clothes designed by former tattoo artist Don Ed Hardy.
Several models are hired for a "rock and roll fashion show" to launch the Virgin Megastore clothing line. Janice is concerned that her models are lacking the proper runway presence, so she brings in drag queens to teach them to walk.
Janice, Peter and booker Kodi Foster meet with representatives from 1-800-DENTIST, a national dental referral service. They are casting for a national television commercial. Sorin again struggles with his English in the audition.
Janice holds a red carpet ribbon cutting ceremony to celebrate the opening of her agency. In preparation she lands couture designer Kai Milla to dress three of her female models and Elmer Ave. to dress some of the males.
Janice and her male models meet with executives from underwear company 2(x)ist. They want three models for an event in New York City. Initially very interested in Sorin, the execs decide against him because of his lack of fluency in English.
Janice holds another open casting call with close to 1,000 people responding. Peter and Janice clash over one potential model, "Fargo." Peter thinks she's perfect for lad mags like Maxim and FHM.
Janice and her new partner, Peter Hamm, discuss the merits of her models. She feels that they are all full of potential, although acknowledges significant work must be done to get them camera ready.
Janice searches for a business associate. She also holds an invitation-only casting call. She also fires the triplets who served as her personal assistants for refusing to help set up her MySpace web page.
Janice's agency opens with a general casting call from people all over the world. Approximately 500 people respond, and from these, she chooses five to continue as Americas next top models.
The first season follows her opening of the agency, including the difficulty in finding models of Janice's vision, getting them proficient in front of the camera, obtaining financial backing and establishing a reputation for her agency. Subsequent seasons have followed the development of the agency and a constantly-changing cast of models. A number of the male models are openly gay, and a number of the agency's clients are gay-oriented businesses. This has resulted in many of the episodes being gay in theme.