Trailer for the documentary Scatter My Ashes at Bergdorf's.
It s the most mythic of all American emporiums a one-of-a-kind Manhattan institution where over the last century, the view of fashion has been transformed into modern art. But behind Bergdorf Goodman s magical window displays lies a very real world where the rich and famous wield their power and eccentricity, where young and talented designers have their dreams granted and denied, and where money and ambition co-mingle with radical ideas of beauty and provocative style. Now, for the first time, audiences get a chance to peek inside this world, as Matthew Miele s Scatter My Ashes at Bergdorf s explores the history, inner workings and untold stories behind the store s rise from a modest ladies tailor shop to a mirror of contemporary culture.
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