Eliott Gast (Jason Behr, The Tattooist, The Grudge) is an American businessman. In a world where the U.S. is mistrusted, where bankers are despised and where capitalism teeters on the brink of collapse, Gast is guilty of at least one thing; success.
But that success makes Gast the target for a group of anti-globalisation extremists who kidnap him and broadcast his imprisonment over the Internet. After initially treating him well, his captors, led by a man known only as Blackbeard (Joe Ferrara, Elizabeth The Golden Age), begin to systematically deprive Gast of each of his senses. Through his nurse and liaison to the group Nim (Emma Catherwood Holby City, The Reeds) Gast learns that he will only be freed when the viewers of his ordeal have donated enough money to his captors to buy his freedom.