Trailer for The Director.
In 2004, Frida Giannini joined the House of Gucci to spearhead women s accessories. Her first line, inspired by 60s floral, may have been critically polarizing but later became a huge commercial success. Two years later, her modern vision and exceptional talent propelled her to the post of creative director. Now the leading force behind one of fashion s biggest brands, Giannini s humble demeanor and distinct vision have transformed a new era for Gucci.