Sick of living in a home shrouded with secrets, lies and a smothering sense of competition, Gus (Gilford, Friday Night Lights) runs away from home and the shadow of his famous fly-fishing father (Hurt, Into The Wild, The Incredible Hulk). Determined to live life as he sees fit, Gus makes his new home in a secluded cabin on the banks of a river where he plans to fish all day. Instead, he is propelled into a quest for self-discovery. An assortment of eccentric characters, including a free-spirited girl (Heard, Zombieland) who shares his fondness for fishing, helps him find his way toward adulthood and love. And, to honor the beautiful Oregon wilderness where The River Why was photographed, the filmmakers strove to keep an environmentally friendly set, thanks to the supervision of a green consultant hired specially for the production.