In the series premiere, meet the staff of Command PR West, including partners Jonathan Cheban and Simon Huck, and their sexy, smart staff of ladies. In the PR world, image is everything and Jonathan won't accept anything but the best from his team. He even encourages his sweet new hire Erika to step it up and change her style--including her physical appearance! But when Jonathan goes so far as to recommend she get her lips plumped, how far will Erika go to prove herself to him? Meanwhile, Simon and Jonathan try convince Mario Lopez that he's the perfect person to endorse a new men's self tanner.