David Kim, the CEO of Baja Fresh, the leading fast-casual chain in Mexican dining in the United States, goes undercover posing as a contestant who is competing for one position within the company. Immigrating to America from Korea was hard on David’s family when he was growing up. His parents had to live through hard times, so his goal was to become someone that could help his parents live a better life. David hopes to use this undercover experience to find the truth about how his company is functioning, while reflecting on the time that he has left with his dying father.
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