Chauvinistic advertising executive Zigang Sun (pop superstar Andy Lau, Infernal Affairs) is not known as a good husband, a good father or a good son. None of this bothers Zigang, since he's focused entirely on his expected promotion to creative director. That opportunity disappears, however, when his firm instead hires a female executive from a rival agency, Yilong Li (Gong Li, Miami Vice, Memoirs of a Geisha), to develop campaigns targeted toward women. When Zigang attempts to understand the opposite sex to compete with Yilong, a comic twist of fate gives him the ability to hear what women are thinking. While his new power makes him an expert on women and helps advance his career, it also leads him toward a relationship with his once-office-rival Yilong, and changes his outlook on what's important in life and love.