A tiny town in New Mexico is turned upside down when the face of Jesus Christ appears on a tortilla in the towns only restaurant. Word of this miracle spreads like wildfire and people come from all over to worship, gawk, and to take advantage of the frenzy. Ideas of expansion and franchising abound, with everyone wanting to claim the tortilla for themselves. Soon the tortilla is merchandising heaven, complete with mugs and memorabilia. George Lopez, Jose Zuniga, and Olivia Hussey co-star in this comedy where family is against family, friends are against friends, and life becomes Tortilla Hell.