An revealing look at the outspoken, flamboyant founder of the Playboy empire.
Nominated for an Academy Award, this film chronicles the hard-fought campaign for mayor of Newark, New Jersey by Corey Booker, a young community activist and City Council member, against a 16-year incumbent with a powerful political machine.
In the spirit of such hit films as Primary Colors and The War Room, SEE HOW THEY RUN is the ultimate insider’s look at campaign politics. In 1999, celebrity Mayor Willie Brown ruled San Francisco and appeared to be a shoo-in for re-election to a second term. Twelve candidates wanted his job, but of these pretenders to the throne, the only threat was a write-in candidate--openly gay city supervisor and stand-up comedian Tom Ammiano. What ensued was a David vs. Goliath showdown mired in intense political backstabbing and media fighting that, lucky for us, was all captured on film. A sharp-witted, scandalous expose of an historic, only-in-San Francisco grassroots campaign, SEE HOW THEY RUN features a host of well-known celebrities and political figures including Reverend Jesse Jackson, Sean Penn, Regis and Kathy Lee, Bill Maher and others to ultimately reveal all the behind-the-scenes mud-slinging, back room brawls and daily dramas that together helped shape this one-of-a-kind race.
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